Main Keyword Manager

The algorithm automatically determines the list of Main Keywords for each product based on advertising performance. This allows tracking results and ensures the most important keywords are not overlooked.
For each Main Keyword, its current status and campaign information are displayed:

Campaign Types:

- Sponsored Products;
- Sponsored Brands;
- Sponsored Brands Video.

Campaign Status:

- Active;
- Paused;
- Archived;
- Not Created.

Campaign Name (with the ability to jump to the campaign with one click to enable or change its status).

Main Keyword Paused

If the campaign for a Main Keyword is paused, then:

1) The system automatically places an alert on the campaign with the note: "main keyword is not active.";
2) In the Main Keywords tab, it will be visible that the campaign is paused.

Tracking Main Keywords Metrics

For each Main Keyword, the system collects metrics including:

- ACoS;
- CPC;
- Sales;
- other indicators.

The system tracks changes in these metrics daily and displays the dynamics over the selected period. The user can:

- Select any period (week, day);
- View a graph showing changes for each keyword, which allows for quick assessment of keyword performance and strategy adjustments.

Algorithm Behavior Features

When optimizing advertising campaigns, the Sales Fortuna algorithm checks the list of Main Keywords and takes measures to prevent the CPC from dropping more than 10% below the product price. This prevents the loss of both paid and organic positions for these keywords.
This means that even if bids begin to decrease, the algorithm maintains a minimum click price to preserve competitiveness and organic visibility on the platform.