Placement Isolation

Our algorithms actively manage bid distribution across the display positions (Top of Search, Rest of Search, Product Pages).

How it works:

• - For Broad, Phrase, Auto, and Exact campaigns, the algorithm automatically lowers bids for Product Pages, as this is the least converting and often high-ACOS placement;
• - Top of Search and Rest of Search are treated equally — bids between them are adjusted dynamically based on real performance (ACOS, Spend, Sales).

This creates a balanced budget distribution: priority is given to the most effective areas, while weaker placements are automatically reduced.