Search Term Miner
Search Term Miner
Search Terms is a complete process in which statistics are collected daily for each search term, data from existing terms are aggregated, and structured by:
- • Portfolio;
- • Product variations;
- • Ad type (SP, SB, SD).
This structure allows for quick and easy analysis of statistics, tracking keyword performance, and identifying new keywords to expand advertising campaigns, significantly improving the optimization process and enhancing ad efficiency.
In addition to a wide range of filters, the Search Terms tab uses 3 types of highlighting:
- • Green - the search term is used as a target in an active advertising campaign;
- • Yellow - the search term is used for targeting, but the advertising campaign is paused;
- • Red - the search term is inactive, the advertising campaign is archived, or the campaign has not been created.
Generate Campaign Recommendations is a feature that analyzes inactive search terms based on the parameters you set and uses them as targets to create new advertising campaigns. It allows you to create dozens or even hundreds of campaigns with the correct targets, in the right portfolios, with placement isolation and selected presets in just a few seconds.
