Self-Learning Algorithm

Sales Fortuna assigns presets at the product level, but the configurations within the preset are set at the level of each ad type.

Once a week, the algorithm:

• - Analyzes the real conversion rate (CVR) for each ad type of the product;
• - Automatically adjusts Max CPC and Max Clicks;
• - Updates the preset if the statistics have changed.

Thus, the presets are continuously adjusted based on their actual statistics to achieve the set goals.