Smart Negative Harvesting
Smart Negative Harvesting
The algorithm analyzes search terms in their entirety, as well as breaks them down into individual words, checking the statistics for each one to determine Negative Exact, Negative Phrase, and Negative Product based on the variables set in the configuration.
The analysis is conducted for the product family over the entire available period, allowing for precise identification of which terms or words need to be excluded from advertising campaigns to improve their effectiveness.
Maximum Purchases is the number of purchases after which a word or search term is no longer considered negative, regardless of its ACoS.
Maximum ACoS is the minimum ACoS level at which a word or search term is considered negative (negative exact or negative phrase).
Maximum Clicks is the number of clicks without sales, after which a word or search term is considered negative (negative exact or negative phrase).
SB exact negatives - a feature that analyzes Search Terms in Sponsored Brands campaigns and suggests adding those that do not match the campaign's target as Negative Exact. This allows you to control advertising spend on irrelevant queries, but it also reduces the level of advertising traffic for such campaigns.
