Algorithm Flexibility
Algorithm Flexibility
All configurations of our algorithm are fully open to the user, giving you complete control over its behavior. You don't need to come up with dozens of complex rules and rely on their effectiveness — we've already done that for you. The flexibility of the algorithm is ensured by a preset system, allowing it to be tailored to any product type. And you won't have to spend hours on setup: we've developed universal templates for each type of campaign, where you only need to specify the desired ACOS.
Next, the algorithm's self-analysis capability comes into play: once a week, it reviews the metrics for each campaign type and suggests configuration updates to help achieve the ACOS you've specified. All that's required from you is to accept or reject the proposed improvements.