Precise Campaign Setup

We use the SKAG structure (Single Keyword Ad Group), where each campaign is built around a single keyword. This model eliminates data noise and provides us with clean analytics for each word. It allows us to manage bids with maximum precision and avoid conflicts within ad groups. Amazon sees increased campaign relevance, which lowers CPC and improves ad quality. Thanks to this architecture, we scale advertising in a simple and controlled way — boosting only those keywords that deliver results.

In combination with our algorithm, this strategy becomes even more powerful. The algorithm receives clean data and optimizes each keyword individually. It automatically adjusts bids, manages placement multipliers, and disables ineffective search terms. Each keyword becomes a separate control unit that continuously adapts in real-time. This way, we achieve full control over traffic and budget.