Amazon Product & PPC Monitoring Alerts Dashboard
Understand TACOS →Alerts in SalesFortuna are intelligent system notifications that automatically notify you about critical changes in your advertising campaigns and product performance.
Even if you are not deeply experienced in advertising, alerts clearly indicate whether everything is functioning normally, where potential risks are emerging, and what requires attention.
Monitor campaign risks and product health signals before they turn into wasted spend or lost sales.
All alerts are divided into two structural levels: Advertising Alerts (campaign-level signals) and Product Alerts (product-level health signals).
Teams that need one place to monitor campaign risks, product issues, inventory signals, TACOS shifts, and keyword status.
Continuous alerting across campaign configuration, budgets, bids, traffic anomalies, listing integrity, and operational stability.
Faster issue detection, fewer silent performance losses, and a more proactive control layer over both advertising and product health.
Advertising Alerts: Campaign-Level Performance Control
Advertising alerts monitor campaign behavior, optimization status, budget risks, and operational inconsistencies.
1. Optimization & Configuration Alerts
- All placements have been optimized, and the algorithm will no longer apply basic strategies
- Incorrect bidding strategy selected
- Incorrect campaign title structure
- Campaign created in the wrong portfolio
- Campaign created without a portfolio (the algorithm cannot optimize it properly)
All placements were optimized in last 30 days.
Can't increase low traffic placements.
2. Budget, Bids & Traffic Risk Alerts
- Campaign has run out of budget
- CPC has reached or exceeded the allowed maximum
- Campaign is spending without generating sales
- Placement has reached traffic ceiling (no further traffic possible)
This layer functions as continuous campaign monitoring and protects advertising efficiency.
Max cost per click reached.
For all placements.
3. Status & Strategic Performance Alerts
- Campaign is active but not delivering due to paused or rejected targets
- Campaign was paused by the algorithm, but performance has improved
- Multiple active targets detected where only one should exist
- Incorrect primary or negative keyword configuration
- The main keyword responsible for the majority of sales is inactive or not currently targeted
If the primary revenue-driving keyword is not active in any campaign, the system immediately flags it to prevent silent revenue loss.
Campaign is ineligible.
Product ad with serving status [NOT_BUYABLE].
For the metric context behind these warnings, see the Amazon CPC guide and the Amazon ACOS guide.
Product Alerts: Product Health & Operational Stability
1. Inventory & Logistics Alerts
- Low stock or urgent restocking required
- Overstock risk and potential storage overpayment
- Stock available but ads are not running
- Listing closed while stock is available
The system also functions as an embedded inventory checker, continuously monitoring Amazon inventory levels and reserved inventory status.
For the operational side of these signals, see the Inventory guide.
2. Pricing & Listing Integrity Alerts
- Product price missing
- Category changes
- Buy Box loss
- Listing errors
When the problem sits on the page itself, the Product Page guide is the most relevant next read.
3. Traffic & Sales Anomaly Alerts
- Extremely low advertising traffic
- Suspicious TACOS spikes
- Conversion rate drops
- Portfolio losing sales due to reduced ad spend
This layer connects PPC sales, conversion behavior, and product-level performance signals.
Unified Amazon PPC Dashboard & Monitoring Infrastructure
All alerts are centralized in a single PPC dashboard.
Instead of switching between multiple PPC analysis tools and manual reports, sellers receive structured campaign monitoring, product health signals, sales trend analysis, inventory risk detection, and campaign audit logic in one interface.
This is not a generic analytics tool. It is a proactive monitoring infrastructure built around product and advertising performance control.
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