Profit & Operations
Where did this dollar actually go?
Trace revenue from order through Amazon release, fees, advertising, COGS, freight and returns—then test the next price without treating unknown cost as zero.
Margin Lab · Product P&LDEMO · AMAZON STATEMENT
Northstar Aero Running ShoesB0RUNNER01 · FBA · Aug 1–31
PAID-OUT UNITS458
ORDERED$14,995500 units
→RELEASED$13,742458 paid out
+IN TRANSIT$1,253not in totals
SALES & AMAZON ORDER FEESAMOUNT
Released by Amazon (paid out)REAL+$13,742
Discounts & couponsREAL−$310
Referral feeREAL−$2,061
FBA fulfillmentREAL−$2,700
FBA storage (this product)EST.−$184
RETURNS & MONEY RECOVERED
Refunded to buyersREAL−$630
Fees returnedREAL+$91
Amazon reimbursementsREAL+$145
ADS, LAUNCH & YOUR COSTS
Ad spendREAL−$1,050
Deal / coupon program feesREAL−$150
Cost of goods (COGS)YOU−$3,500
Inbound shippingYOU−$350
= Net profit · released money$6.64 / paid unit+$3,043
Today's price and fees, averaged over the last 30 days. Period statement money stays in P&L.
SALE PRICE$29.99
−ALL COSTS$19.70
=YOURS$10.29
Referral fee−$4.50
FBA fulfilment−$5.40
COGS + freight−$7.70
Ads per unit−$2.10
PROFIT PER UNIT$10.29
BREAK-EVEN ACOS41.3%
NET MARGIN34.3%
Posted Amazon money · estimates and operator inputs labelled
Ordered is not released.
Released is not profit.
Amazon reports revenue and its fees. SalesFortuna adds your COGS, freight and ad spend, then separates paid-out and in-transit money before calculating what is actually yours.
AMAZON REPORTSRevenue + Amazon fees+YOU ADDCOGS + freight+SALESFORTUNA CONNECTSAd spend + money state= Net profit
Margin Lab · interactive
Move one number.
See the whole unit change.
Use rough inputs here. In SalesFortuna the exact fees come from settlement reports and stay attached to the ASIN.
Your productIllustrative inputs
Seller Central shows $29.99Actually yours $10.29/unit
Where the money goesUpdates as you drag
Net margin34.3%
Break-even ACoS41.3%
Per 500 units/mo$5,146
The motion explains causality: each slider changes the deductions, remaining profit and safe advertising ceiling at the same time.
CATALOG AUTOMATION
One decision.
Applied across the catalog.
Once the economics are clear, SalesFortuna finds eligible products and routes each job into a separate proven action lane with its own preflight and result.
AUTOMATION RUNRoute catalog work into the right controlled action
Draft · nothing sent to AmazonSTEP 1 · FIND THE WORK
SalesFortuna turns a catalog into an action queue.
12 products need attentionInstead of: searching individual listings and reports to discover the scope yourself.
STEP 2 · ACTION ROUTING
Choose one proven action lane for this run.
12 products routedImportant: these are separate workflows—not one universal batch across every Amazon field.
STEP 3 · VARIATION PREFLIGHT
Check compatibility before this variation write.
11 ready · 1 blocked✓11 products passProduct type, variation theme and required attributes are compatible.
!1 product held backTrail Shoes is missing a required material attribute.
Instead of: submitting first, then hunting through Amazon errors afterward.
STEP 4 · CONTROLLED SUBMISSION
Submit the selected variation write, then verify Amazon’s result.
Ready to submitPRODUCTS11ACTIONVariationBLOCKED1
SalesFortuna keeps: the operator, timestamp, affected products and apply result in one history.
Amazon accepts edits and bulk files.You still find the scope and reconcile the response.→SalesFortuna routes the work.Inventory actions, variation writes and price queues stay distinct and traceable.
Returns and reviews explain
what the sales chart cannot.
See why customers send products back, understand damaging reviews and keep Amazon's compliant review requests running automatically.
Amazon-flagged complaints2 Product condition1 Authenticity0 Safety1 Review policy
RETURN REASONS
Too small17
Not as described10
Comfort issue7
Damaged in transit5
CUSTOMER WORDS“The size chart said true to size, but the toe box runs narrow.”
“Good shoe, but I had to exchange for one size larger.”
Recommended actionClarify the size chart and reinforce fit guidance in Bullet 2 before driving more traffic.
“The color received is not the color shown on the product page.”
product pagewrong variation
Expectation mismatch is now visible before purchase.
The review points to a listing/variation problem—not a vague satisfaction score. The same complaint can be compared with returns and rating movement.
Policy check: no removal groundRoute → Fix catalog contentAmazon-native requests.
Only for eligible orders.
Runs every 24 hours through Amazon's Request a Review flow. Returned, refunded and excluded ASINs can be skipped automatically.
Send after8 daysSkip returnedOnSkip refundedOn
184Sent23Pending11Skipped2FailedEvery attempt stays in the audit history.
Ready when you are
Know the economics before
you scale the activity.
Operations starts at $49.90/month.
See Operations pricing