COGS, Amazon fees, returns and ads by ASIN.
Profit & Operations
Know where the money really goes.
True product economics, stock risk and customer signals in one operating flow—before small changes become expensive problems.
Status, inbound supply and attention points.
Patterns behind complaints and product friction.
Operations without blind spots
Profit, stock and customer feedback belong in the same conversation.
A margin drop can come from fees, returns, advertising or supply. SalesFortuna keeps those causes connected.
Margin Lab
P&L and break-even economics at product level.
Catalog & Inventory
ASIN health, stock and inbound shipment context.
Returns & Reviews
Find recurring reasons and prioritize fixes.
Follow one unit from order to profit.
Margin is an investigation, not a KPI tile. Revenue, Amazon charges, product cost, freight and returns stay in the order they affect the unit.
Unit economics investigationPER ASIN · PER FBA BATCH
01OrderedPrice and units
02Amazon feesReferral, FBA, storage
03AdvertisingSpend attributed
04Your costsCOGS and freight
05ReturnsRefund and reason
06Net profitMargin and break-even ACoS
Operations plan
Start with control
over the fundamentals.
Operations starts at $49.90/month and works without ads.
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