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Amazon Keyword Research

Amazon keyword research
from Amazon's own data.

Search volume and click share for any phrase, reverse ASIN lookup for any competitor, and your product against page one — built on Amazon Brand Analytics and Search Query Performance, not on guesswork. The first two work before you connect Amazon.

Try it free for 30 daysWhat you get

Four ways to answer “is there demand, and who has it?”

Market Fit answers for any phrase or ASIN. Keyword Hub turns the answer into ads, listing copy and rank tracking for your products.

01 · BY PHRASE

Search volume and click share for any Amazon keyword

amazon keyword search volume · keyword analysis · brand analytics

Type a phrase and see how much Amazon demand it has and who takes the clicks — before you spend a dollar on ads or inventory.

  • Estimated monthly searches, with the number of observations behind it
  • Search frequency rank and department
  • Top 3 products by share of clicks, each with its ASIN to look up
02 · BY ASIN

Reverse ASIN lookup

reverse asin · competitor keywords · cerebro alternative

Enter any ASIN — yours or a competitor's — and get the search queries where it is one of the three most-clicked products, sorted by demand.

  • Query, department, place in the click ranking and estimated demand
  • The most-searched queries first
  • Works without connecting your Amazon account
03 · YOUR PRODUCT VS MARKET

Your product against page one

amazon product research · market research · competitor analysis

For each of your main keywords: demand, your rank, page-one prices and estimated sales of every competitor on the page.

  • Searches per month, your rank and top-20 price per unit
  • Conversion: market vs you, from Search Query Performance
  • Every seller on page one: price, rating, reviews, estimated sales, sponsored or organic
  • Needs your Amazon account connected; page one is scanned after you start tracking a product
04 · KEYWORD HUB

One keyword bank for ads, listing and organic rank

amazon keyword tool · search term harvesting · coverage gaps

Every keyword your product touches — from ads, listing, Search Query Performance and rank tracking — in one table with the next step.

  • Gaps: in-demand keywords missing from the listing or not targeted by ads
  • SQP funnel: impression, click, cart and purchase share
  • From any row: add to ads, open in Listing SEO, or track the rank
  • Competitor brands and products worth targeting, with evidence
  • Part of the Growth plan; every trial includes it

Where the numbers come from

Why not just another keyword tool?

Many keyword tools model search volume from third-party panels. SalesFortuna reads Amazon's search frequency report and your Search Query Performance, scans page one itself and labels every estimate as an estimate.

And research does not end in a spreadsheet: the keyword goes straight into your listing, your campaigns or rank tracking from the same screen.

Listing optimization →   All seller tools →

  1. 01
    Check the phraseDemand and the three products that take the clicks.
  2. 02
    Open the leadersReverse ASIN shows the queries where they take the most clicks.
  3. 03
    Compare with yoursYour rank, price and conversion on the same keywords.
  4. 04
    ActSend the keyword to the listing, to ads or to rank tracking.

Check your next keyword
free for 30 days.

No credit card. Cancel anytime.

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