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Amazon Catalog & Inventory

Amazon catalog management
without flat files.

Merge existing ASINs into one variation family, set Business Prices and quantity discounts, edit attributes and images, and watch stock, inventory age and shipments — every change sent through Amazon's API and confirmed on the live listing.

VARIATION FAMILY · COLOR · EXAMPLE3 existing ASINs → 1 family
  • ParentCreated
  • Black · 412 reviewsLinked on Amazon
  • Walnut · 128 reviewsLinked on Amazon
  • Natural · 57 reviewsLinked on Amazon
  • Review poolingChecked daily

Kept: the child ASINs and their reviews. Amazon decides whether to show them together — you see when it does.

Variations

Turn separate listings into one variation family — without starting over

Pick the ASINs and the theme. Before anything goes to Amazon, SalesFortuna checks that they can be grouped: two or more products, same product type, a valid variation theme, none already in another family. Then it creates the parent and attaches your existing child ASINs — the children are kept, not recreated, so their reviews stay with them.

Amazon decides whether reviews are shown together across the family, and that can take about a day. SalesFortuna marks the themes that tend to pool reviews, checks every day whether they were pooled and alerts you if a family's reviews split. Need to undo? Split the family with a dry-run preview first.

  1. 01
    Eligibility check before Amazon
  2. 02
    Existing child ASINs kept
  3. 03
    Link confirmed on the live catalog
  4. 04
    Review pooling checked daily
  5. 05
    Split with a dry run

Attributes, images and prices

Edit the listing in minutes, not in a spreadsheet.

Every change goes to Amazon through the Selling Partner API — no flat files to download and re-upload. About three minutes after Amazon accepts it, SalesFortuna reads the live listing back and tells you whether the change actually went live. Failed sends are retried automatically.

Attributes

An editor built from Amazon's own schema for your product type, including package dimensions. Move a listing to another product type when it was filed wrong.

Images

Upload, reorder, choose the main image and the swatch. The live listing is checked: live, pending, incomplete or rejected.

Business Price

Business price and quantity tiers, as a percentage or a fixed price, sent with the regular price in one update and checked on the live offer.

Bulk prices

Raise or lower prices by a percentage or set one price for all selected products. Prices below 0.2× or above 5× the current one are refused.

List Price

The strikethrough reference price, managed on its own tab next to your regular price.

Listing text

Title, bullets, description and backend terms in Listing SEO — with a full history and one-click rollback.

Keyword-driven copy, indexing and compliance checks live in Amazon listing optimization.

Buy Box, reviews and listing health

What each product looks like to Amazon today

Next to every product: your Buy Box share for the last day, week and month — the same number as Seller Central business reports — total reviews, new reviews in the last 30 days and the star rating. Listings Amazon has suppressed from search and changes Amazon rejected are flagged, so a broken listing doesn't keep eating ad budget.

Why a product is returned, and which reviews break the rules, is in Returns & Reviews.

  1. 01
    Buy Box share, 1 / 7 / 30 days
  2. 02
    Rating and review velocity
  3. 03
    Suppressed from search
  4. 04
    Changes Amazon rejected

Inventory & supply chain

Amazon inventory management, from factory to FBA.

Know what you have, what is coming and when to reorder — before the product goes out of stock and loses its rank.

01

Stock

Available, inbound, reserved, unfulfillable and AWD units, days of stock and fees for every product.

02

Inventory age

Units by age: 0–90, 91–180, 181–270, 271–365 and 365+ days — before long-term storage fees hit.

03

Restock

How many units to order and when you run out. Too little sales history? It says so instead of guessing.

04

Supply chain

Manufacture → transit → your warehouse → transit to FBA → FBA, with an aggressive, balanced or cautious cover target.

05

Shipments

Every FBA inbound shipment: SKUs, last movement and the margin per shipment.

06

Profit

Each product's true margin in the same account, after Amazon fees, ads, COGS and freight.

07

Alerts

Low stock and out of stock, with the reorder quantity in the alert.

08

Ads in the same account

PPC runs next to each product's stock and margin, not in a separate tool.

Margin by product and by shipment: Amazon profit & operations. Ads: Amazon PPC software.

CATALOG AUTOMATION

One decision.
Applied across the catalog.

Once the economics are clear, SalesFortuna finds eligible products and routes each job into a separate proven action lane with its own preflight and result.

AUTOMATION RUNRoute catalog work into the right controlled action
Draft · nothing sent to Amazon
STEP 1 · FIND THE WORK

SalesFortuna turns a catalog into an action queue.

12 products need attention
⌕Listing coverageMissing indexed terms, incomplete fields and unsupported claims5
!Offer healthLost Buy Box, suppressed listing or missing B2B price3
▰Inventory riskLow stock, no inbound units or aging inventory4

Instead of: searching individual listings and reports to discover the scope yourself.

STEP 2 · ACTION ROUTING

Choose one proven action lane for this run.

12 products routed
INVENTORY MASS ACTIONS · SEPARATE RUNSelect products in the inventory gridUse the available action for that selectionKeep the affected SKUs visible
VARIATION WRITES · SEPARATE RUNMerge compatible child SKUsSplit an existing parent familyValidate product-type compatibility
PRICE QUEUE · SEPARATE RUNRegular priceB2B price and quantity tiersList Price through its own queue

Important: these are separate workflows—not one universal batch across every Amazon field.

STEP 3 · VARIATION PREFLIGHT

Check compatibility before this variation write.

11 ready · 1 blocked

✓11 products passProduct type, variation theme and required attributes are compatible.

!1 product held backTrail Shoes is missing a required material attribute.

Instead of: submitting first, then hunting through Amazon errors afterward.

STEP 4 · CONTROLLED SUBMISSION

Submit the selected variation write, then verify Amazon’s result.

Ready to submit
PRODUCTS11ACTIONVariationBLOCKED1

SalesFortuna keeps: the operator, timestamp, affected products and apply result in one history.

Amazon accepts edits and bulk files.You still find the scope and reconcile the response.→SalesFortuna routes the work.Inventory actions, variation writes and price queues stay distinct and traceable.

Compare

SalesFortuna vs Helium 10, Seller Snap and SoStocked

Most tools cover one slice of the catalog — copy, price or stock. Here is what each vendor says about its own product.

Catalog & inventorySalesFortunaHelium 10Seller SnapSoStocked
Merge existing ASINs into a variation familyYes, with eligibility check———
Review pooling checked after the mergeDaily, with alerts———
Business Price and quantity discountsYes—Business repricer—
Every change confirmed on the live listingYesListing sync——
Restock and inventory ageYesRestock—Forecasting
Same account as listing SEO, reviews and adsYesSeparate toolsAd metrics—

Checked against each vendor's public product and pricing pages on 2 November 2026. “—” means the vendor does not describe it there.

FAQ

Amazon catalog and inventory questions

Work with our Amazon team

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From product economics and strategy to creative, advertising and daily operations, our team carries the work through.

Explore Amazon management

Ready when you are

Your whole catalog,
changed and confirmed.

Catalog is included in every paid plan. 30 days free, no credit card.

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